David Van Dyke




30 April 2024


Expatriate Failure.
What Causes It? How Can An Organization Prevent It?


Expats incur high costs for their organizations. And moving to a foreign country is hard on families. How can a company mitigate their risks?


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01 April 2024


From China to North America—How Successful Chinese Expats Adapt


As China rises as the world's second largest economy, more Chinese professionals are being sent to North America for work assignments. What does it take to succeed?


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04 May 2024


Our Own Differentiator–On the Ground with the Chinese Diaspora


Those who know Asia know that business is dominated by the Chinese diaspora that has settled in Southeast Asia. Thinknao ...


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12 September 2021


Your Overseas Assignment —
How to Hit the Ground Running (Part 2/2) ...


Follow these steps for becoming a high performing expat...


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09 September 2021


Your Overseas Assignment —
Lessons Learned From a 6 Country Expat (Part 1/2)


Beginning an overseas (expat) assignment is exciting...


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23 February 2023


When You're First In a New Technology


Who would have guessed that groundbreaking work in Japan would be part of something that would change the world. Back in 1999...


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David Van Dyke

David Van Dyke
Managing Director

David Van Dyke
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Terry Graham

David Oxford
Senior Principal


Terry Graham

Terry Graham
Senior Principal


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Musings, stories and comments here.


30 April 2024

Expatriate Failure. What Causes It? How Can An Organization Prevent It?

Keywords: Expatriate failure, causes, prevention, adaptation, cultural integration, communication, pre-departure training, support





17 April 2024

From China to North America How Successful Chinese Expats Adapt


12 April 2023

Opening Business in China



12 March 2023



Your Overseas Assignment -- How to Hit the Ground Running (Part 2/2)

  • Get a feel for your new location from literature. Read online newspapers and historical books about your destination

  • Find a local celebrity or two to follow on social media, become aware of fads and trends. Google best seller lists in music, movies and books, this will all help you climatize

  • Explore with your tastebuds. Go to restaurants that serve food from your assignment country. Follow recipes and cook with local ingredients to develop your taste buds

  • Focus on networking. Seek out colleagues or friends or friends of friends that are originally from your posting destination. They can give you insight regarding what to expect and information on where to live, what to eat, and so on. They can also provide introductions to people outside of the workplace that can help you settle in.

  • Learn “taxi-driver” local language skills. “Taxi-driver” language skills are rudimentary but it is satisfying to pay for goods or jump in a cab without fear

  • Get settled. Find a permanent home, open a bank account. I cannot stress this enough. If you are living out of your luggage or running around with a stash of cash in your pocket you cannot establish a routine.

  • Meet the team and extended work partners. Let them see your face. At this stage, prioritize listening ahead of action. Make personnel and business decisions slowly.

  • Be likeable. Whether you arrive as the boss or as a staff member, eschew power poses and be genuine; don’t assume that the home country is better or superior in any way. Greet people with a smile and don’t ask for favors and be circumspect with favors offered to you. Reach for opportunities to connect with individual team members on a personal basis. This is where your pre-departure homework on the culture, food, history and trends comes in handy.

  • Practice extreme listening. We’ve all heard, ”We have two ears and one mouth so that we can listen twice as much as we speak” and it makes even more sense when one works abroad. Watch body language so you can use visual clues to reach understanding. While you may not understand the language, a frown or a shrug can tell you more than words.

  • Pay attention to hidden messages. Expats are outsiders. Even those that grew up in the country and are returning on assignment. Be aware of misleading or vague statements, it can mean something tricky is underway. It makes sense to repeat your understanding of a situation to several team members to get it right. Trust but verify.

  • Demand open communication within team. Create an environment where the goals of the organization are well understood and expectations are clear to each employee. Plan regular team-building days. Go to lunch with team. Discuss performance issues privately but be firm and treat everyone equally. Some cultures avoid personal confrontations, an expat needs to work within that constraint to achieve results.

  • Avoid favors. Whether receiving a gift or favor or giving one out, favors have a tendency to come back with a bite. Often they’ll appear small or innocuous but someone is keeping track. Don’t fall for it.

  • Establish rules for communication with HQ. All too often home office requests that you attend off-hour conference calls (due to time zone differences) to discuss this or that issue. All of these calls cannot be avoided. However, it is a good habit to communicate the off-hours you are available and to ask that calls alternate between your off hours and the person from headquarters regular working hours.

  • Limit your time with other expats. Hanging around with fellow expats is convenient - you speak the same language, have many of the same tastes and so on, but it also colors your impression and understanding of the land you’re in and its culture. Do your best to interact with locals to learn how things really get done and what really needs to be seen.

  • Vacation inside the country. There is a tendency to break out of a country on every chance to go to beaches or other nearby countries or even go home. Don't do it. Ask your colleagues where to go and you’ll get an insider’s view of what makes their country so special.

So, it all starts with a bit of humility. These tips are meant to ensure you’re productive overseas because while it is an adventure, performance on the job matters.





09 September 2022


Your Overseas Assignment --
Lessons Learned From a 6 Country Expat (Part 1/2)


Your Overseas Assignment -- How to Hit the Ground Running (Part 1/2)
Employee StatusSalary & PackageJob Level
Local Hire / Local CompanySame as localJunior / Mid-level
Local Hire or Repatriate / MultinationalSame as local*Junior / Mid-level / Senior
International Transfer / Multinational (Government)Premium Expat, incl housing, hardship, ++High Potential / Senior Executive

The premise for redeploying headquarter employees to a local office runs counter to the generally accepted business maxim: successful international companies hire locally and promote from within to develop future leaders and capture and retain markets. Expats, by virtue of their permanent ties to headquarters, are temporary local staff.

Yet, despite this, expats are hired year after year. Let’s explore some of the basic reasons companies deploy them.

  • To evaluate promising employees for broader leadership roles.

  • To imbue head office culture, business norms, into local operations

  • To implement a new product / programme, transfer specialized skill sets

  • To improve head office / remote office communications

  • To achieve / monitor financial controls

  • To better control local operations and curtail corrupt practices

  • To fill a gap when unable to find a suitable candidate in the local market

An expat hire is justified with a quantitative and qualitative cost benefit calculation. Will the net return to the company be positive by bringing an expat in?

Expats cost more than local hires. A full expat package includes a salary bump, a hardship allowance, tax planning services, housing, relocation, home leave and moving expenses and, if the employee has children, tuition. Oh, and repatriation expenses. An expat can cost a company 4-5x more than a similarly placed local employee.

Global hiring managers will tell you that an expat takes a longer time frame to perform their jobs when compared with the same role in the home market or a local candidate. Day to day business decisions take on an extra layer of complexity for the expat due to differences in market rules, competition, distinct regulatory and legal tenets, to name just a few of the issues.

Meetings take place in the local language during meetings or to have project details kept from you.

Also, bear in mind that even before you step in the door, the local grapevine knows the terms of your temporary employment contract and will plot accordingly. Typically an expat is unaware of office or class politics or the existence of hidden agendas. Staff have varying levels of English comprehension, so time and multiple verifications of information are needed for most decisions. Stress is heightened when the employee brings family members along. With a
family, the employee’s level of concerns are multiplied by schooling, housing and homesickness.

So, is it worth it to the company? The short answer is, it depends. Due to the multiple moving parts in an offshore role, international assignments are stressful for the participant and assignments can and do fail. An expat’s foremost challenge is emotional. Known as culture shock, its effect cycles through four distinct phases during the assignment: the honeymoon, the frustration, the adjustment and, finally, acceptance. Each phase affects an employee’s productivity and no one is ever 100% immune.

Here’s a small sampling of the stressors an expat may encounter (examples are things that happened to me):

  • Money troubles. An unexpected bill must be paid in cash

  • Housing and transport. Bad smell seeps into vents at night. Landlord imposes huge penalty to break lease

  • Food shopping. At market seller puts rotten fruit at bottom of bag

  • Medical emergencies. You’re hit by a car and unable to speak the local language

  • Unsympathetic client. After 20 hour flight, to give important presentation upon landing

  • Heightened family situations. 9 year old nephew wanders off in Tokyo for 4 hours

Culture shock and unexpected events can adversely affect job performance and exacerbate stressors. However, employees are expected to perform despite such obstacles, and excuses are generally not accepted. To mitigate such challenges, people-focused organizations adopt a systematic approach to prepare their employees for offshore assignments. This includes enrolling staff in language and cross-cultural training, providing mentors and counselors, and suggesting relevant reading material, both prior to departure, during the assignment, and prior to repatriation.Companies may opt for a look-see trip, which provides future expats and their spouses with a brief glimpse of life overseas. During the trip, the expat is given a tour of essential facilities such as schools, banking, housing, and medical facilities. This allows the employee to evaluate the assignment and decide whether to retain their home country role, without incurring unnecessary risks and expenses for the company.Ideally, employees should have sufficient lead time, typically 3-6 months, before starting a new position. This allows them to get their affairs in order and reduce worries about everyday matters while working overseas. Lead time also affords employees the opportunity to familiarize themselves with the culture and society of the host country or to acquire language skills if needed.For the organization, identifying individuals who can perform under stress and uncertainty is a significant challenge. However, once the expat arrives, what distinguishes a successful expat from an unsuccessful one? The answer lies in preparation and a dose of humility.






23 February 2022



When You're First In a New Technology



I never would have guessed that my work in Japan would be part of something that would change the world. Back in 1999, we were among the first to add new capabilities to advanced wireless networks using IS-95B, a precursor to the technology we have today. It was exciting to be a part of this cutting-edge work, even if the devices we used were clunky and oversized, and didn't work a lot of the time.Together with my colleagues at Motorola and Cisco, we built state-of-the-art wireless labs on Tennōzu Isle in Tokyo and in Silicon Valley in California among other places. We were obsessed with wireless speed and "internet browsing," and we knew we were onto something big.As time went on, the use cases for this technology began to evolve. We realized that our work wasn't just about making it faster and easier to browse the internet on a phone. We were creating a foundation for something much bigger.Today, we take for granted the fact that we can connect to the internet anytime, anywhere, on a device that fits in our pocket. We can stream movies, make video calls, and get real-time updates on everything from the weather to our bank accounts. But back in 1999, this was all just a dream.The work we did laid the groundwork for the wireless networks that power our lives today.Looking back, it's amazing to see how far we've come. From the clunky devices we used in our labs to the sleek smartphones we carry with us today, the evolution of wireless technology has been nothing short of incredible. And while it's easy to take it all for granted, it's important to remember the vision and hard work that went into creating this amazing network of connectivity.As someone who was there at the beginning, I'm proud to have been a part of something that has had such a profound impact on our world. And I can't wait to see what the future holds for wireless technology, as we continue to push the boundaries of what's possible and connect the world in new and exciting ways.

David Van Dyke

About David

In my youth I spent more time looking at maps, memorizing the names of capital cities and reading about ancient explorers than just about anyone I knew. If I met a native of a foreign country I’d ask them to write my name in their language. I dreamed about living and working abroad. And as some of you will no doubt do yourselves, I was determined to discover the wider world on my terms.
My passion led to a joyous 20 some years abroad, living and working in six countries and traveling and exploring in many more. I was able to have personal success - learn
languages, meet interesting people, lead cool projects - because I kept it simple and stuck to three rules of behaviour: be humble, be patient and be quick to adapt.
I discovered that humility - assuming you really don’t know the answer - enhances one’s ability to listen to both verbal and non-verbal clues. I’ve closed contracts in Tokyo and Manilla, where detailed discussions are held in the local language, just because I was able to identify and resolve sticking points with careful observations and humility.Patience helps keep one safe; when one waits for the situation to play out, it is never as bad as you imagine.Once a local skier was poking at my tall for his age son and a mob was forming.My fatherly inclination was to intercede and push back hard. Instead I pulled my son to me and my daughter jumped in front of me. They saw that my son was just a boy and we were a family and the situation de-escalated and the mob dispersed.Flexibility and adaptability is helpful because there are things you cannot change and you need to accept it.An American roommate had flawless Chinese speaking skills. He knew Taiwan as well as a local. But he couldn’t accept the car driving culture in Taipei. There cars, not pedestrians, have the right of way at intersections. If you didn’t learn this you could get hurt.My roommate refused to accept this, choosing to ‘be ugly’ and pound on the hoods of cars that cut him off or came too close. I adapted and learned to get out of the way of cars lest I get hit.I was raised in the border town of Windsor, Ontario, Canada, on the other side of the river from Detroit, Michigan, USA.A couple days after I graduated from the local university, I flew to Taipei, Taiwan with $800 dollars in traveller’s checks in my pocket and a tape cassette with Mandarin Chinese lessons on it. I didn’t have a job and only had a five day hotel reservation. My return ticket was six months out. I had no friends or real prospects. I survived but I did eat white rice for a month when a thief stole my pay packet.From Taiwan, I returned home and worked in Toronto for 4 years. Then came Hong Kong (5 years), Tokyo (1), Silicon Valley (3), Singapore (3.5) and Beijing (7). My status changed along the way too: from single, to married to father to empty nester. I’ve worked mostly in technology - software and wireless - and have been a management consultant for major firms, including the US Department of State, and an entrepreneur.Along the way I became proficient in Mandarin Chinese and fluent in body language and raised two kids into adulthood.

Mobile App Icons

Software Development—Testing Platforms

  • Built mobile-optimized adaptive learning platform for major Chinese professional exams—Law, Civil Service, Finance. Generated >10M downloads

  • Created Canada's first Securities Industry Exam optimized for a mobile platform

David Van Dyke

Product Selection—Next Generation Technologies

  • At in-house startup, a joint venture of Cisco and Motorola

  • From Silicon Valley, vetted and reviewed untested products built for newly emerging wireless data standard. Products accepted included maps, broadcasting and messaging

  • Created sales & marketing collateral, financial models and mobile operator business case

David Van Dyke

Product Development—Mobile Learning Games

  • Concieved and built #1 App on China app store

  • Adapted and translated ChengYuKuWan and other apps into Korean and Japanese

  • Gamified Children's Math learning tool. Published in French, English and Chinese

Award-winning Products

  • For two consecutive years, won Hong Kong Government awards for innovative products

  • One product taught Chinese advanced Chinese phrases

  • Recognized by Apple - apps added to demo devices at Apple Store

David Van Dyke
David Van Dyke

China, Hong Kong & Taiwan

  • Bootstrapped Thinknao in Beijing to 13 employees

  • Increased Nokia Greater China software revenues to $140M from $40M pa

  • At Deloitte, managed second Internet build out in Taiwan

  • Based in Hong Kong, China & Taiwan ~ 15 years

Southeast Asia & Australia

  • Market entry for broadband tech in Thailand, the Philippines and Vietnam

  • Led multiple engagements in Australia, Indonesia and the Philippines

  • Managed SEA team of systems integrators for Motorola

David Van Dyke
Our Apps

Japan & Singapore

  • Opened Tokyo 4000 sq foot lab

  • Setup operations and go-to-market strategy for in-house consultancy, Motorola Professional Services

  • Based in Tokyo & Singapore ~ 5 years

The US & Canada

  • Managed Americas product and marketing teams

  • Opened San Jose JV offices, including next gen lab

  • Advised Digital strategies for local and international entities

  • Based in Silicon Valley 3 years; born & educated in Canada

David Van Dyke
David Van Dyke

Doing Business in Asia Speaking Engagements

  • Thinknao has publicly spoken about doing business in Asia business and living and working overseas

  • While doing business in Asia can be highly rewarding, there are risks for the uninitiated.

  • Success dealing with culture change, an emphasis on working effectively overseas

David Van Dyke

Software Audit & Revenue Recovery

  • Undercharging China Operators for software had cost millions.

  • Local and international management wanted revenue recovery but were reluctant to risk damage to future business.

  • Tasked with developing strategy to recover foregone revenue and prevent further abuse, created network probe scripts.

  • Coupled with proof and cultural awareness, negotiated repayment with management at operators.

  • Within three months, added $25M of pure profit to bottom line and recurring revenue

US Embassy: Increase Chinese Student Recruitment

  • US schools were concerned that the US State Department was being outdone by other countries when it came to recruiting Chinese students.

  • Internal organization (EducationUSA) not set up to win.

  • Engaged to create a strategy (and oversee implementation of that strategy) to put the US in first place.

  • 10 months after project closed, the Open Doors Report reported that the US was the new #1 destination for Chinese students.

David Van Dyke

CEO Strategy for US$4B China Business

  • Motorola’s CEO needed to review business performance and assess future investments in four business units. All had differing strategies

  • Tasked to coordinate an integrated strategy and outline synergies

  • Developed hypothesis, streamlined messaging, and refined presentation after joint BU head sessions.

  • From starting point of 400 slides, to a coherent deck in 3 weeks

  • Enabled CEO to make informed decisions about complex issues.

Motorola / Cisco
JV - Tokyo, Beijing, Silicon Valley

  • JV setup to hasten the adoption of high speed mobile networks, including private RF-shielded labs in 5 locations

  • Project oversight plan and implementation of Tokyo 4K sq. foot lab (& later Beijing and Silicon Valley)

David Van Dyke
David Van Dyke
David Van Dyke

New Business For Taiwan's #2

  • #2 Wireless operator was the fastest growing mobile operator in the world and needed a second hit to offset its reputation for poor customer service.

  • Hired initially to fix customer care centers, we pivoted to identify business and network synergies with the Internet.

  • Created $100M internet service provider business case, wrote RFP, reviewed proposals, selected and negotiated final contract with suppliers

  • Result: Within 12 months, became #2 ISP in Taiwan

David Van Dyke

For US-Based Company
Potential Acquisitions in Asia

  • Fortune 500 fleet management company sought our assistance in identifying buyout options in Asia

  • Presented 'finder' services to survey 6 Asian countries according to client's criteria

Market Entry: New Products in Asian Countries

  • Wireless broadband

  • Service delivery network

  • CableTV

  • Signed partnerships / alliance agreements with technology & consulting firms

David Van Dyke

International Conference - 300 Participants

  • Developed Asia Pacific customer conference with 300 participants

  • Leading factor in 200% revenue growth

  • Consecutive 3 year highest customer satisfaction ratings

David Van Dyke

Other projects

  • Digital marketing strategy & implementation(s) for Non Profit

  • Stock market intraday momentum tool

  • Marketing automations

  • Business advisory to startups, students